It’s not often that a multi-billion dollar industry appears out of nowhere.
Despite the fact that the first-recorded cannabis use by humans was from as far back as 6,000 years ago, the emerging cannabis market remains a challenging enigma for most investors to wrap their heads around. The opportunity is there, but there are few precedents for companies pioneering in the space.
What will users look for in a legal cannabis product, and how can investors and companies prepare to make the most of this Wild West of a market?
Read more here...